GREYHOUND COMMUNITY RALLIES IN SUPPORT OF SKECHERS

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Greyhound racing leaders are urging industry members, greyhound owners and friends to continue expressing their support for Skechers, the athletic shoe company, as it battles Grey2K over an upcoming Skechers TV spot that features racing greyhounds. Despite an animal rights-orchestrated online attack and several scheduled protests at selected retail outlets, Skechers is standing firm and has no plans to pull the spot from its Super Bowl ad line-up, according to company officials.

"It’s important that we step up for Skechers," said Gary Guccione, Communications Coordinator for the American Greyhound Council (AGC). 

Guccione said there are three steps that greyhound community members can take to show their support for Skechers.

HERE’S WHAT YOU CAN DO 

  • "Like" and post a positive comment on Skechers’ Facebook page;
  • Respond to Grey2K propaganda and attacks being posted on the Skechers YouTube page where the ad teaser can be viewed.
  • Visit the Skechers outlet near you this Saturday, January 28, between 11 am and 3 pm local time, to express your support–and maybe buy a new pair of sneakers!

On Saturday, greyhound supporters wearing "I (Heart) Skechers" T-shirts will be visible at some locations, but not all, so please let the Skechers store staff know that you’re from the greyhound community and you’re there to show your support and appreciation for their company’s stance.

If you don’t have an "official" Skechers T-shirt, you can make one. Just use a plain white T-shirt or sweat shirt, and use a fabric marker to write "I (heart) Skechers–and greyhounds." Everyone will get the message!

A final suggestion: when you stop in at the Skecher store, get a photo of yourself and the store staff, and email it to us. We’ll create a photo album that we can send to Skechers execs.

"All too often, companies and celebrities take the easy way out and back down when confronted by Grey2K bullies," Guccione said. "Skechers has refused to do that, and we need them to know that they have done the right thing."