In the wake of the Florida Supreme Court’s September 7 decision to put Question 13, a constitutional amendment to ban greyhound racing, back on the November general election ballot, the National Greyhound Association (NGA) has launched a campaign to defeat the measure.
The NGA has enlisted the services of Strategic Digital Services (SDS) to assist in the campaign to defeat Question 13 in Florida.
The company, based in Tallahassee, was formed by Joe Clements and Matt Farrar, both of whom have extensive experience in Florida politics and campaigns as well as digital media marketing and advertising.
“After looking at several proposals and performing our due diligence, we selected SDS,” said NGA President Julia Ward. “We feel they are very well qualified and have the capabilities to accomplish the task at hand.”
Working together, the NGA and SDS will mount an aggressive and informative campaign of digital and media communications.
Wealthy out-of-state animal rights groups drove the effort to put Question 13, the greyhound racing measure, on the ballot. Under Florida law, passage of any constitutional amendment requires a 60 percent majority of votes cast.
“We won’t have the enormous budget of these huge animal rights groups,” said NGA Executive Director Jim Gartland, “but we are confident that our messages will reach and resonate with Florida voters.”
Gartland noted that Question 13, if passed, will cost as many as 13,000 jobs in Florida. Those displaced will include track and kennel workers, as well as hundreds of employees at the local companies who supply greyhound racing with goods and services.
“Putting thousands of Floridians out of work just to satisfy some extreme activist agenda doesn’t make much sense,” Gartland concluded.