SKECHERS AD PROVING POPULAR; AD METER VOTING CONTINUES TIL TUESDAY PM

UPDATE: IN FINAL VOTING, THE SKECHERS MR. QUIGGLY AD PLACED 8TH ON THE AD METER. CONGRATS, SKECHERS!!

In the highly publicized Skechers Super Bowl ad, feisty little Mr. Quiggly races right past his fleet-footed greyhound competitors to win the big race. Now comes word that Mr. Quiggly is running strong in the Super Bowl ad popularity contest as well.

The USATODAY/Facebook Super Bowl Ad Meter shows the Mr. Quiggly ad currently ranking 5th in viewer popularity among the 54 commercials that aired during the mega-game.

"The ad was obviously a big hit with fans, and it’s been mentioned as one of the best in many of the local and national news and entertainment programs we’ve seen," said AGC spokesman Gary Guccione.

Voting continues until 6 pm EST Tuesday on the Ad Meter website, and Guccione is urging greyhound supporters to cast their vote for Mr. Quiggly before the deadline.

Guccione said the Grey2K protests against Skechers actually may have contributed to the commercial’s extraordinary success.

"The advance publicity really boosted interest in the Skechers spot," said Guccione. "Once people saw the ad, they saw how ridiculous the Grey2K protests were. I think that probably worked to the benefit of Skechers."