SKECHERS STANDS STRONG AS SUPER BOWL AD WAR MOVES TO FACEBOOK

The war betwen athletic shoe giant Skechers and Grey2K USA has moved to Facebook. Greyhound racing organizations are urging fans and supporters to vist Skechers’ Facebook page and "like" the company for standing  firm in its plan to show greyhounds in an upcoming  Super Bowl ad. (Click on the graphic to see the ad teaser.)

 

Gary Guccione, Communications  for the American Greyhound Council (AGC), said the Grey2K  campaign against Skechers proves that the animal rights group is about political warfare, not greyhound welfare.

"You would think an organization that supposedly cares about greyhounds would love to see them featured in a high-profile national TV spot," said Guccione. "But Grey2K’s agenda is not about helping greyhounds, it’s about making war on anyone who presents greyhounds in a positive light."

According to Skechers officials, the TV commercial is a humorous take on a race between greyhounds and a little bulldog wearing Skechers. The greyhounds are there not to promote racetracks, but to symbolize the ultimate in speed and natural athletic ability.

Guccione said he hopes many greyhound industry members, fans and adoption leaders will visit the Skechers Facebook page and express their support.

"Not every company has the backbone to stand up to animal rights bullying," he concluded. "When it happens, we need to step up and say thanks."